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A Brief History of Thought Leadership
Thought Leaders Blog Go to the source: A Brief History of Thought Leadership.
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7 Business Goals of Content Marketing
Joe Pulizzi of the Content Marketing Institute writes: Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages...
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How to Use Social Media as a Sales Tool: 4 Tips
Tom Searcy addresses a tough issue relative to social media and business development in Inc. magazine… I just celebrated my 100th discussion on the same topic with the same client. We talked yet again...
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How To Make The Case For Content Marketing
Heidi Cohen writes: Making the case for content marketing requires a cost-benefit analysis to determine whether it can be a profitable investment, just like with any other project or initiative vying...
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Blogging to Become a Thought Leader
Spencer Power writes: People who are thought leaders are usually experts on particular subject matter or they have the ability to forecast trends both now and into the immediate future. Thought...
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Social Media: Do You Know Where Your Target Audience Is?
Heidi Cohen writes: Over half of social media participants are between 25 and 44 years old, according to data from Pingdom. Further, the percent of participants under 17 (5%) is not that much larger...
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The social media ‘house’
To my mind, the different parts of social media fit together like a house; each part has it’s purpose and supports the others… Click image to enlarge… Now it’s obvious that I’m NOT a graphic designer,...
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The brand called ‘you’…
This article by Tom Peters rings as true today as when it first rocked the world 15 years ago. It should be required reading for any expert in any field: It’s a new brand world. That cross-trainer...
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How Can I Deal with Rude Emails?
Lifehacker has a good article worthy of your attention: I get a lot of email at my job. Some messages are very frustrating and unreasonable, but I try to put on my professional email persona and...
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